Strength, power, and endurance are words that come to mind when describing local Calgary fitness group Motherland Fitness. This fitness group promotes exercise nutrition and healthy living while adding a flare of African culture and education. I recently had the pleasure of designing a logo for Motherland Fitness. Symbolism is an effective way to set the tone of an illustration piece, therefore we chose a rhino to depict the face of Motherland Fitness. Its correlation to size, strength, and toughness help inspire those feelings in the observer. The rhino was initially sketched on paper and then transitioned into vector art using Adobe Illustrator and a Wacom tablet. Compound colour palettes were used to create shading and depth while strong use of typography helped reinforce the theme of the logo.
• Adobe Illustrator