YYC Datacon Motion Design CampaignÂ
This project involved creating a flagship promotional campaign for YYC Datacon 2025, designed to drive ticket sales, increase social media engagement, and establish a stronger visual identity for the event.
The project began with the development of a comprehensive asset library and an expanded brand system, providing the foundation for a feature commercial and supporting marketing materials. Production combined Adobe Illustrator, Adobe After Effects, and Adobe Premiere Pro to create a dynamic, cohesive motion design campaign.
Produced by Hot Neon, the project was fully conceptualized, illustrated, and animated by David Kativu.
Storyboards
Everything starts with a concept, and usually, a storyboard. Here are some of the boards that informed this project. - DK
